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Social Media for the Thespian


Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers

Social media have been modernized to reach consumers through the internet. Social media have become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased. Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media have become the new "tool" for effective business marketing and sales. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees.

  1. Concept (art, information, or meme).
  2. Media (physical, electronic, or verbal).
  3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Common forms of social media;

  • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
  • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
  • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
  • Print media, designed to be re-distributed.

Why Social Media?


There are various statistics out now that account for social media usage and effectiveness for individuals worldwide. However, some of the most recent statistics are as follows:

Social networking now accounts for 11 percent of all time spent online in the US. [1]

A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. [2]

Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. [3]

Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. [4]

Social Media in Action for the Thespian


  • scripts - Internet Movie Script Database [5] and Dramatic Play Serivces [6]
  • monologues - Dramatic Play Services [7]
  • classes - Local University, colleges and community centers
  • workshops - Local, regional or out of town.
  • videos - CUNY TV [8] American Theatre Wing [9]

The player will show in this paragraph or [10]

  • dentist at 2am


  • casting - Casting websites [11]
  • jobs
  • agents - Follow on Twitter
  • leads


  • agents
  • colleagues - Facebook, Myspace and YouTube
  • directors
  • producers - The Producers Perspective [12]


  • shows - Follow all shows. Next to Normal story via Twitter
  • reviews - New York Times [13]
  • awards - YouTube, Flickr, UStream
  • resume - Push forward, retweet before you need work
  • entertainment biz - Listen to what is going on in your business and with trends

Do's and Don'ts

Use Social Media for your advantage. Be thoughtful and think twice as you move around digitially. It never disappears. NEVER.

Kirsten Dixson, a reputation management and online identity expert, has some tips to keep you on the appropriate social networking etiquette path. Because Facebook mixes your personal and professional life, she says it requires more careful attention than LinkedIn, the social network for professionals, which keeps a strictly all-business look and feel due to its design.

Some people militantly believe that Facebook is all personal while LinkedIn is all professional. If this sounds like you, you might choose a Facebook pic of yourself fishing, hanging out at a party or playing a guitar. But Dixson says you're better off to err on the side of caution here, by keeping your profile picture professional, or at least neutral. Your photo doesn't need to be in a studio with a boring canvas backdrop - it could be outside on your deck or on a mountain side, for instance - but it has to be fairly even-keeled. (This is different than LinkedIn, where photos should be strictly professional, Dixson says).

According to Dixson, don't post profile pictures that are "too sexy, cartoonish or that might alienate your audience." A look through your friend list can usually reveal the ones she's talking about. The stylized glamour shot, the quick snapshot of slicked up hair or low-cut dresses taken right before heading to a party, or worse, costume-like pics: wet suits and surfboards, bike gear, Halloween outfits -the list goes on.


Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: Collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms like, Mybloglog and Plaxo.

Examples of social media software applications include:




Reviews and opinions


Brand monitoring


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