Thespian

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* Print media, designed to be re-distributed.  
* Print media, designed to be re-distributed.  
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==Distinction from industrial media==
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==What's All the Hoopla About Social Media==
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[[File:Social-media-landscape.png]]
[[File:Social-media-landscape.png]]

Revision as of 18:36, 24 June 2010

Social Media for the Thespian

File:Social-media-websites.jpg

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers

Social media have been modernized to reach consumers through the internet. Social media have become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased. Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media have become the new "tool" for effective business marketing and sales. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees.

  1. Concept (art, information, or meme).
  2. Media (physical, electronic, or verbal).
  3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Common forms of social media;

  • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
  • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
  • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
  • Print media, designed to be re-distributed.


What's All the Hoopla About Social Media

File:Social-media-landscape.png

There are various statistics out now that account for social media usage and effectiveness for individuals worldwide. However, some of the most recent statistics are as follows:

Social networking now accounts for 11 percent of all time spent online in the US. <ref>http://digital.venturebeat.com/2010/02/10/54-of-us-internet-users-on-facebook-27-on-myspace/trackback/</ref> A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. <ref>http://digital.venturebeat.com/2010/02/10/54-of-us-internet-users-on-facebook-27-on-myspace/trackback/</ref> Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. <ref>http://digital.venturebeat.com/2010/02/10/54-of-us-internet-users-on-facebook-27-on-myspace/trackback/</ref> Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. <ref>http://digital.venturebeat.com/2010/02/10/54-of-us-internet-users-on-facebook-27-on-myspace/trackback/</ref>

Examples

Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: Collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms like Plugged.it, Mybloglog and Plaxo.

Examples of social media software applications include:

Communication

Collaboration

Multimedia

Reviews and opinions

Entertainment

Brand monitoring

Other

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